Middleton Car Hire Privacy Policy

Data We Gather

We gather and manage various types of personal information, including:

Using Your Information

Your personal information is used for these key purposes:

• Service Provision and Contract Fulfillment:
  • We handle the processing and management of your car rental bookings and agreements in Middleton. This includes verifying your identity to confirm that you meet our rental criteria. We also facilitate the vehicle collection and return procedures. Payments, deposits, and associated charges are processed efficiently to ensure a smooth experience.
• Customer Communication (Legitimate Interest and Contract Fulfillment):
  • Issuing booking confirmations, updates, and relevant rental details. Addressing your questions and offering customer support. Informing you of any service or policy changes.
• Marketing Preferences and Permissions:
  • We will send you promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out whenever you choose.
• Service Enhancement for Customer Benefit:
  • Assessing website interactions to refine user experience and functionality. Conducting research to improve our vehicle fleet and service offerings.
• Legal Adherence in Middleton Car Hire:
  • Adhering to local laws, regulations, and tax obligations. Protecting against fraud and maintaining service security. Addressing disputes and upholding our terms and conditions.

Information Exchange

Sharing of Your Information

• Third-Party Service Partners: Third-party partners assist in delivering our services, including payment processing, IT support, and maintenance. They are contractually required to safeguard your information.

We do not share your personal information with third parties for marketing.

Data Protection Strategies

We take significant steps to safeguard your personal information from unauthorized access, changes, disclosure, or loss. Our measures include encryption, stringent access controls, secure servers, and ongoing security evaluations. Keep in mind that while we strive for high security standards, no online transmission or electronic storage method is infallible.

Data Storage Policy

At Car Hire Middleton, we keep your personal information only for the duration needed to accomplish the purposes for which it was gathered, such as complying with legal, accounting, or reporting obligations. The length of time information is retained varies based on its type and the circumstances surrounding its processing.

Your Rights in Middleton

Your Rights Under UK Data Protection Law

• Access to Your Information: Obtain a copy of your personal information with us.

For assistance with your rights, please reach out to us below.

Cookies and Tracking Practices

Our website utilizes cookies and similar technologies to improve your browsing experience, assess site traffic, and customize content. You have the option to adjust your cookie preferences directly in your browser settings at any time. This helps us provide a more relevant and efficient service.

Policy Changes

This Privacy Policy may be revised periodically to align with changes in our practices or legal obligations. Any updates will be reflected on this page, accompanied by a new "Last Updated" date. We recommend checking this policy regularly to stay informed about our privacy practices.

Contact Middleton Team

For inquiries regarding our Privacy Policy or data practices, please reach out to us: